

brecha entre estrategia y ejecución Durante décadas, la literatura de
1. Introducción Un crecimiento sostenible permite a las PYMES consolidarse,
Organizations immersed in day-to-day operations often lose perspective. Internal logic
Processes are often perceived as bureaucracy. In reality, well-designed processes
The scene is familiar: months of analysis, workshops, and polished
Many organizations claim to be customer-centric while overlooking their internal
Durante décadas, el liderazgo se ha basado en estructuras claras: